Vegan Deal is an application that supports newly vegans to start off their journey for a change to healthier lifestyle.
The goal of our application is to give tips for a healthy daily menu and lifestyle. Creating a community that supports you is one of our goals.
I chose this project because as a vegetarian, and former vegan that would like to go back to that lifestyle, I recognise that there is a lack of guidance for who chose to follow this path.
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UX/UI Design
UX Research
Visual Design
10 weeks
Hand drawn sketching
Figma
Adobe XD
Balsamiq
Marvel
Design Thinking
Research
Interviews
User personas
User stories
Journey Maps
User Flow
Wireframing & prototyping
Workflows
Visual design
Mockups
Vegan Deal is the perfect application for those vegans that don’t feel completely confident with their current diet and that are ready to commit to learn and get the best from what a healthy and rich plant based diet has to offer.
Problem Statement: A big number of people when turning to a vegan diet, have some questions about what’s the best and healthier way of starting this path. Initially I selected three of those steps that can be really overwhelming for a newly vegan.
During the process I ended up focusing on one feature. A recipe focused app that contains specific filter options such as: proteins, fair prices, gluten free among others.
In order to know more about wine, I conducted research on the markets, segments of wine and competitors. Today with over 240 ****producers Brunello di Montalcino is one of Italy's most famous fine wine regions. La Togata produces on average 120.000 bottles per year and is positioned at a high level of quality and price.